Shindy Co.

Product management consulting, advising, and interim or fractional leadership


  • GrailedTwo-sided marketplace for secondhand fashion
  • I served as Senior Director of Product Management for their Marketplace zone from April to December 2022. While there I oversaw development and go-to-market for the launch of a new Womenswear department that dramatically expanded TAM and seller inventory, improved activation rate and AUR, and generated necessary momentum for our acquisition by GOAT.
  • Pocket (part of the Mozilla and Firefox family)Read-it-later and content recommendation app
  • I led two cross-functional product development teams focused on activation, retention, and AI-backed content discovery initiatives. The product strategy we crafted focused on serving unique content curation generated by a blend of editorial expertise and machine learning.
  • WyzantPrivate, 1–on–1 tutoring sessions, online or in-person
  • As the second PM hired, I worked on nearly every part of the existing product, led the development of our iOS and Android apps, and oversaw our strategic transition from a traditional two-sided marketplace for tutoring to a true online learning tool. As eventual VP of Product, I built and led the company's product org while on our way to an acquisition by IXL Learning.
  • The Onion (and The A.V. Club)Satirical news and pop culture sites
  • As The A.V. Club's first PM hired, I worked with the editorial team to helm their transition from a print-first to a digital publishing model before shifting my focus to working on The Onion, developing Clickhole, a new CMS for all properties, and numerous ad products that supported our core business.

Case Studies


Jesse Woghin and his cat, Chubbers
Jesse Woghin is a user-first product manager, leader, operator, and doer with twelve years experience in eCommerce, EdTech, two-sided marketplaces, media, and music. He's passionate about collaboration, team-building, creative solutions to challenging problems, and transparency. After spending 22 years haunting Chicago, he and his family have recently relocated to Connecticut.

How can I help?

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